I just saw a commercial for Pepperidge Farm’s Jingos! crackers. First of all, when did it become acceptable to market your product by having people stand around and just yell the product name in various foreign accents? Also, the name is reminiscent (intentionally???) of ‘jingoism’ which is a term for seeing your country as superior to others (to the extreme). The cracker slogan is “Bold flavor, snappy crunch”. I find it really odd that Pepperidge Farm came up with something so off-putting.

Am I wrong? Are these crackers really delicious? Is jingoism acceptable these days? Why is there an exclamation point in the name?!


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