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Brand Wars

So it’s snowing here in Boston. Winter Storm Nemo. Snowmageddon. Arg. Apparently blizzards are a great way to figure out the strength of your brand. At the grocery store this morning for some last minute necessities (bread, batteries, etc.) there was no Diet Coke to be had, but there was plenty of Diet Pepsi. I […]

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Real Women Wear Clothes

Have any of you ever used Rent the Runway? For those unfamiliar with RTR, it’s an e-commerce site that allows women to rent designer dresses. It’s luxury, on a budget. Many women end up ordering two or more sizes of a given dress they would like to wear, because let’s face it– we’re not all […]

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